Meta Ads, Google Ads and email as one system — strong results from day one.

Three channels. Nothing connecting them.

Meta Ads, Google Ads and email marketing — three of the most powerful growth channels in e-commerce. The problem: most brands run them in isolation. Meta chases its own goals, Google chases others, email chases a third. The result is inefficiency: budgets overlap, messages contradict each other, data never crosses channels.

APR had the potential for all three channels — but no plan to connect them into a coherent growth system. A euro spent on Meta should strengthen the Google channel and feed the email channel. Not flow separately.

Tri-channel performance — all channels speaking the same language.

We built all three channels simultaneously — with one central strategy connecting them. Same creatives, aligned messaging, channel-specific optimizations. Meta generates awareness and first purchase, Google captures intent traffic, email converts leads and reactivates existing customers.

• Meta Ads: Full-funnel with creative rotation — TOF brand awareness, MOF consideration, BOF conversion with dynamic product ads
• Google Ads: Search campaigns for high-intent keywords, shopping campaigns for product visibility, Performance Max for scalable growth
• Klaviyo Email: Complete flow setup — Welcome, Cart Abandonment, Post-Purchase, Re-Engagement — segmented by channel source
• Cross-channel attribution: Unified tracking across all channels — a clear picture of which euro drives what
• Creative coherence: Consistent campaign aesthetic across Meta and email — the customer recognizes the brand everywhere

Strong results. Fast. Because the system is right.

When all three channels are aligned, a multiplier effect emerges: Meta traffic gets retargeted via email, Google search intent gets primed by Meta awareness, email openers get reached again via Google Shopping. Each channel amplifies the others — instead of burning budget.

The result was strong growth metrics in a short time — because we didn't build three separate channels, we built a system. Brands that understand this win. Brands that ignore it wonder why their ad costs rise while their ROAS falls.