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mujō Wellness
01 / 09
Shopify Meta Ads Klaviyo Full-Stack

mujō Wellness

From zero to the fastest-growing supplement brand in the UAE — profitable after 30 days.

5% Conversion Rate
30 d. to profitable
3 Channels fully built
01 Challenge

A great product. No system behind it.

Most supplement brands don't fail because of the product — they fail because they look at the product in isolation. mujō Wellness came to us with a clear vision: to become one of the leading supplement brands in the UAE. Everything else was missing.

No Shopify store. No Meta Ads. No email system. No retention strategy. The brand existed on paper, but not in the market. Every day without a working system was lost growth potential — in one of the fastest-growing supplement markets in the world.

02 Strategy

Full-stack. Store, ads and email — all at once.

Most agencies build channels in isolation. We don't. Store, ads and email are one system — they reinforce or undermine each other. For mujō we built everything in parallel, because isolated excellence produces isolated results.

  • Shopify store: Built from scratch — architecture designed for subscription and conversion from day one, 5% CVR as a design-embedded target
  • Meta Ads: Complete funnel setup — TOF awareness with product-focused creatives, MOF engagement, BOF retargeting with offer urgency
  • Klaviyo email system: Welcome series, abandoned cart, post-purchase, browse abandonment, VIP segmentation — all flows live from day 1
  • Subscription model architecture: Subscription as the primary conversion goal — every acquired customer generates recurring revenue
  • Performance loop: Store data informs ad creatives, ad data optimizes Klaviyo timing — all three channels talk to each other
03 Results

30 days. Profitable. Fastest-growing brand in the UAE.

5% Conversion Rate is not a coincidence — the UAE supplement average sits at 1 to 2%. That's the result of a store built not to look good, but to convert. Every element — product page, checkout flow, trust signals — was aimed at that goal.

Profitable after the first month is the strongest signal in e-commerce: the unit economics work. The subscription model means every acquired customer generates revenue not once, but continuously. mujō Wellness is today one of the fastest-growing supplement brands in the UAE — built from zero to a working, scalable business in 30 days.

Results

5% Conversion Rate 2-5x above UAE benchmark
30 d. To profitable Positive ROI after month 1
100% Subscription-based Recurring revenue from day 1
3 Channels fully built Store, ads and email as one system
Next project — 02 / 09 William Fan Studio

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