Online store rebuilt — conversion rate doubled in weeks, not months.

Strong brand identity. Store that doesn't convert.

REPUTE Vision is LA streetwear with character — 8,000+ loyal Instagram followers, an authentic community, a strong visual universe. But the Shopify store? Generic. No clear purchase path, weak mobile experience, no connection between the brand energy on social and the shopping experience in the store.

The result: traffic that the brand attracted organically through its Instagram presence barely converted. Every visitor who left the store without buying was missed potential — and with a loyal community of 8,000, that's an expensive problem.

Rebuild the store. Then scale the ads. In that order.

The most common misallocation in e-commerce: pumping ad budget into a store that doesn't convert. We flipped the sequence — foundation first, then scaling. Store rebuild in three weeks, then ads live.

• Shopify complete rebuild: New theme — mobile-first, clear PDP structure, product imagery curatorially reworked
• Conversion architecture: Every page with a clear goal — product page sells, checkout starts, trust signals land
• UGC creative system: 12 new ad creatives in two weeks — lifestyle content, testimonials, hook tests
• Meta Ads funnel: TOF UGC for cold traffic, MOF retargeting with social proof, BOF dynamic product ads
• Audience setup: Custom audiences from Instagram followers, video views and website traffic — structured by intent

Conversion Rate doubled. ROAS at 2.8×. In weeks, not months.

A store that converts twice as well means: the same ad budget produces twice the revenue. Or: half the budget for the same revenue. That's the leverage effect of Conversion Rate Optimization — and exactly why the store always comes first.

REPUTE Vision now has a foundation that scales. The store converts, the ads work toward one goal, and the brand energy that exists on Instagram is reflected in the buying experience. The result: 2.8× ROAS stable — built in three weeks.