Meta Ads and CRO combined: getting more from every euro of ad spend.

Ad budget running. Results below potential.

Pequs is a brand with a real product and a real audience. The Meta Ads were running, but the ROAS wasn't where it should be. Traffic was coming, but the Conversion Rate meant a large portion of the ad budget went to waste. Every visitor who left without buying was paid traffic that returned nothing.

This is the most common problem in performance marketing: you optimize the ads but forget the store. Or you optimize the store but not the ads. The result is always the same: sub-optimal performance because two systems aren't aligned with each other.

Optimize ads and store simultaneously: because they belong together.

A 50% better Conversion Rate means: the same ad budget generates 50% more revenue. Conversely: better ads bring qualified traffic that converts more easily. Both optimizations reinforce each other, which is why we tackled both in parallel. The same mix of Meta Ads and store CRO for a fashion label is covered in the UNVAIN Studios case study.

• Meta Ads audit: Campaign structure analyzed, weak points identified, budgets redistributed, funnel logic optimized
• Creative testing: Systematic testing of headlines, visuals and CTAs, what works scales, what doesn't gets cut
• Store CRO: Product pages analyzed and optimized, friction points in the purchase process removed, trust signals strengthened
• Checkout optimization: Every step from add-to-cart to order simplified, fewer drop-offs, more purchases
• Audience refinement: Who are the best customers? Lookalike audiences from real buyers, not website traffic

More from the same budget. Because the system is right.

The leverage of CRO combined with optimized ads is one of the strongest in e-commerce: you invest once in the system, and every future euro of ad budget works more efficiently. The improvements aren't one-time, they're structural.

Pequs now has Meta Ads that bring better traffic, and a store that converts that traffic better. The result: a higher ROAS without a higher budget, because the existing budget can finally reach its full potential.