Meta Ads, Google Ads and email as one system: strong results from day one.

Three channels. Nothing connecting them.

Meta Ads, Google Ads and email marketing: three of the most powerful growth channels in e-commerce. The problem: most brands run them in isolation. Meta chases its own goals, Google chases others, email chases a third. The result is inefficiency: budgets overlap, messages contradict each other, data never crosses channels.

APR had the potential for all three channels, but no plan to connect them into a coherent growth system. A euro spent on Meta should strengthen the Google channel and feed the email channel. Not flow separately.

Tri-channel performance: all channels speaking the same language.

We built all three channels simultaneously: with one central strategy connecting them. Same creatives, aligned messaging, channel-specific optimizations. Meta generates awareness and first purchase, Google captures intent traffic, email converts leads and reactivates existing customers. Meta Ads and Klaviyo working together from day one is also the core of the mujō Wellness launch.

• Meta Ads: Full-funnel with creative rotation, TOF brand awareness, MOF consideration, BOF conversion with dynamic product ads
• Google Ads: Search campaigns for high-intent keywords, shopping campaigns for product visibility, Performance Max for scalable growth
• Klaviyo Email: Complete flow setup (Welcome, Cart Abandonment, Post-Purchase, Re-Engagement), segmented by channel source
• Cross-channel attribution: Unified tracking across all channels, a clear picture of which euro drives what
• Creative coherence: Consistent campaign aesthetic across Meta and email, the customer recognizes the brand everywhere

Strong results. Fast. Because the system is right.

When all three channels are aligned, a multiplier effect emerges: Meta traffic gets retargeted via email, Google search intent gets primed by Meta awareness, email openers get reached again via Google Shopping. Each channel amplifies the others, instead of burning budget.

The result was strong growth metrics in a short time, because we didn't build three separate channels, we built a system. Brands that understand this win. Brands that ignore it wonder why their ad costs rise while their ROAS falls.