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UNVAIN Studios fashion label: Meta Ads, email and store CRO
07 / 09
Meta Ads Klaviyo CRO Fashion

UNVAIN Studios

Meta Ads, email marketing and store CRO: fashion e-commerce that gets better on every level.

3 Levers optimized
Ads + Email + Store
CVR measurably increased
01 Challenge

Good products. Untapped potential on every level.

UNVAIN Studios is fashion with conviction: a clear aesthetic statement, a loyal audience, strong products. What was missing was a system to systematically translate that potential into revenue. Meta Ads were running, but without an optimized structure. Email? Underused. The store? Converting, but nowhere near as well as it should.

The classic scenario of growing fashion brands: you have "something running" in all three areas, but none of those areas is truly optimized. The result is a business that grows, but slower than it should.

02 Strategy

Three levers at once: because they reinforce each other.

We touched all three growth levers in parallel. A better store immediately raises the ROAS of all ads. A better email system makes every customer more valuable. Better ads fill the email system and the store with more traffic. That's not coincidence: that's a system. How Meta Ads and CRO together get more from the same budget is shown in the Pequs case study.

  • Meta Ads optimization: Campaign structure overhauled, funnel logic sharpened, creative testing introduced, audiences re-segmented
  • Email marketing setup: Klaviyo flows built, welcome series, cart abandonment, post-purchase, campaign strategy
  • Store CRO: Product page analysis, checkout optimization, trust signals, mobile UX, everything aligned for conversion
  • Data connection: Which ads bring the most valuable email subscribers? Which flows reactivate ad traffic? All thought through together.
03 Results

Each channel stronger. All three together unbeatable.

The special thing about an integrated approach: the improvements multiply. A 20% better Conversion Rate plus a 30% better email system plus optimized ads doesn't equal a 50% improvement: it's significantly more, because each channel amplifies the others.

UNVAIN Studios has a fashion business that works on every level, not three isolated channels running in parallel. That's the difference between a brand that "somehow runs" and one that grows systematically.

Results

3 Channels optimized Ads, email and store
3 Flows Klaviyo flows Welcome, cart abandonment, post-purchase
4 CRO areas Product page, checkout, trust, mobile UX
3 Ads levers Funnel, creative testing, audiences
Next project: 08 / 09 Root Atelier

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Further reading (German): UGC Ads for e-commerce →